A little about us

We’re on a mission to give financial institutions, PSPs and fintechs the data and tools they need to create more inclusive products and services for merchants

Why we exist

Groov was established when a group of experienced SMB fintech product leaders built the platform they’ve been missing all their lives.

We work with fintechs, financial institutions and payment service providers to solve the challenges of getting a timely and accurate picture of merchant businesses - whether that’s delivering better merchant experiences, making better risk decisions, or unlocking new propositions built around merchant transaction data.

Our hope is that, by giving businesses a better understanding of merchants, they’ll ultimately be able to serve them better.

Leadership team

A team of hands-on leaders with decades of payments experience

Profile image of Mark Hazzard

Mark Hazzard

Co-Founder & CEO

Battle-hardened payments pro with 20 years of experience building platforms to keep merchant businesses moving.

Profile image of Rakesh Jena

Rakesh Jena

Co-Founder & CPO

Worked in every corner of the merchant landscape to build products around transaction data.

Companies we work with

We’re working with a variety companies with a shared mission to make life easier for merchants

Our short but action-packed history

June 2022

Groov is founded

Mark & Rakesh start Groov putting decades of combined payments experience to re-plumb the data at the heart of the merchant services industry.

September 2022

MVP live

The team turned an idea into a reality by natively integrating with Stripe and SumUp to ingest, structure and model transaction data.

November 2022

Business365 becomes first client

Groov & Business365 announce partnership using Groov's API  to access data and revenue insights to fully automate Business365's SME lending offering.

December 2022

Worldpay integration live

Groov allows access to Worldpay merchant data and revenue insights via native integration.

June 2023

8 more integrations

Groov widens market coverage with 8 new intregrations, providing 70%+ UK market coverage.

February 2024

Embedded Capital - MCA Beta live

Groov enables platforms to embed MCA via native integration in a Beta mode with Recap as the capital provider

Book a demo

to see how you can get started today and create your additional revenue channel